Circana enhances the Unify+ platform with Analysis Builder, a new AI-based feature

Circana has announced the integration of Analysis Builder, a new feature based on artificial intelligence, into the Unify+ platform, offering users a faster and more intuitive way to create, customise and share market analyses, significantly reducing the manual work required to move from data extraction to the creation of a complete report.

Analysis Builder, integrated into Unify+, puts the power of artificial intelligence directly at every customer’s fingertips. The feature simplifies the way users create, customise and share analyses, helping to reduce the time spent preparing reports and increase the time spent interpreting and using what emerges from the data.

New features

The update introduces artificial intelligence-based features designed to accelerate analysis and decision-making processes:

• Visualization Gallery: generates precise, presentation-ready visualisations with a single click. Content is available online or can be exported to PowerPoint, Excel or PDF.
• AI Insights: uses an insights agent with artificial intelligence-based capabilities to generate data-driven headlines and insight summaries in just a few seconds. The feature also includes a query function that allows each user to customise the AI analysis according to the requirements of the individual report.

Comments

"Artificial intelligence is transforming the way companies translate data into concrete actions, and Circana is committed to making this transformation practical, scalable and valuable for its customers," said Stuart Aitken, president and chief executive officer at Circana. "With Analysis Builder, we make it easier for users to identify insights more quickly, make decisions with greater confidence and seize new growth opportunities in an increasingly complex market."

"Analysis Builder reflects our ongoing commitment to making insights more accessible, understandable and usable," said Robert Bird, executive vice president and general manager of Liquid AI for Circana. "By combining a more intuitive Unify+ experience with advanced artificial intelligence capabilities, we help customers spend less time building reports and more time applying insights to decisions that drive growth."

Analysis Builder will be available to customers globally at the beginning of the fourth quarter of 2026.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.