Gruppo Gabrielli: 15% extra discount on shopping for holders of the "Dedicata a Te" card

Gruppo Gabrielli supports the grocery shopping of families benefiting from the “Dedicata a te” card with a discount voucher of 15%, to be used on the next purchase and combinable with ongoing promotions.

The benefit, available at 166 Oasi, Tigre and Tigre Amico stores across Marche, Abruzzo, Molise, Umbria and Lazio, is added to the public contribution of 500 euros credited to the card, which enables families to purchase a selection of products at advantageous prices.

The network

The network involved creates a veritable map of proximity in central Italy, stretching from the 68 stores in Abruzzo to the 60 in Lazio, 35 of them in the city of Rome alone, as far as the 27 in Marche, the 7 in Umbria and the 4 in Molise. It brings together very different formats: the large Oasi stores, Tigre supermarkets and Tigre Amico neighbourhood shops, often located in historic town centres and smaller municipalities, which are the nearest, and sometimes the only, point of reference for everyday shopping.

The comment

"In our supermarkets, we observe every day how purchasing choices change and how much attention families devote to the value of their shopping. Behind these behaviours lie different needs and, for many people, the difficulty of making the family budget balance. Our closeness to communities leads us to listen to these needs and seek concrete answers. With the discount voucher of 15% to be used on the next purchase, offered to those who shop with the 'Dedicata a te' card, we want to strengthen the support available to families, making essential products for their everyday lives more accessible," declares Laura Gabrielli, president of Magazzini Gabrielli.

The benefit offered at participating stores covers essential food products eligible under the measure: from fresh products, including Selezione Qualità lines, to everyday packaged goods such as pasta, flour, tuna and biscuits. The offering also includes products from Italian supply chains and PDO and PGI specialities, making a range of shopping options accessible to families.

How the “Dedicata a te” card works

Promoted by Masaf in collaboration with the Ministries of Economy and Labour, Poste Italiane, Inps and Anci, the measure supports the most vulnerable households in purchasing essential food products, promoting national agri-food production. The initiative involves more than 1,1 million families selected by Inps and provides for a total contribution of 1.000 euros, paid in two instalments of 500 euros (the first from 4 November 2026, the second from April 2027).

For those who are already beneficiaries of the measure, the amount will be credited directly to the card they hold, while new eligible recipients will be able to collect it from post offices following notification from the municipality. The first purchase must be made by 16 December 2026 in order to retain the validity of the contribution.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.