Lidl Italia renews its participation in the “Dedicata a te” card with an extra 15% discount on shopping

Lidl Italia has announced the renewal of its participation in the “Dedicata a te” card, the initiative promoted by the Ministry of Agriculture, Food Sovereignty and Forestry (Masaf) which, for the fourth consecutive year, provides financial support to the most vulnerable households, made up of at least 3 members and with an Isee below 15.000 euros per year.

The value of the card is 1.000 euros in total, which will be provided in two instalments of 500 euros each: in November 2026 and April 2027, and more than 1,1 million families will benefit from it.

Lidl’s participation provides for the addition of a 15% discount to the card’s nominal value. Those who use it to do their shopping at the chain’s supermarkets will therefore be able to enjoy 15% more in value than the allowance.

“Confirming the 15% discount for the fourth consecutive year is a significant effort that adds to the measures already put in place, demonstrating the determination with which we want to concretely protect families’ purchasing power, paying particular attention to those facing the greatest difficulties,” said Martin Brandenburger, ceo Lidl Italia.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.