Conad launches the new collection of the Disney Christmas train in support of 27 paediatric facilities

With the message “The finest gestures come from the heart”, Conad launches its Christmas initiative, now in its sixth edition, linking the new collection with a commitment to projects for 27 Italian hospitals and paediatric departments.

From 9 November to 20 December, at more than 3.300 Conad stores, customers will be able to collect the 12 pieces of the Christmas train inspired by Disney characters, consisting of a locomotive featuring Disney Topolino and 11 carriages dedicated to some of the most iconic characters from Disney classics. The train pieces can be used as Christmas tree decorations, place settings for the table or as a buildable toy for younger children.

At participating stores, customers who hold a Carta Insieme or Carta Insieme Più Conad Card will be able to receive a bag containing one of the train pieces for every 15 euros spent, with an additional payment of 1,90 euros. For each piece purchased, the cooperatives associated with Conad will donate 0,50 euros to the projects identified for 27 beneficiary paediatric facilities.

“This initiative demonstrates our system’s ability to mobilise positive energy around a shared objective, involving our members, our cooperatives and more than 13,8 million customer families. The work carried out during the first five editions bears witness to an ongoing commitment to the Communities in which we operate every day. With ‘The finest gestures come from the heart’, we want to renew this closeness this year too, supporting concrete projects for paediatric facilities in our local areas,” commented Francesco Avanzini, General Manager of Conad.

From 2021 to 2025, the initiative raised and donated more than 11,5 million euros, providing tangible support for the modernisation of facilities, the purchase of cutting-edge equipment and projects dedicated to the wellbeing of young patients.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.