Heineken, Italy grows at a double-digit rate. Consumption declines in America and Europe

Positive half-year for the revenues of Heineken Group driven by Asia Pacific. They offset the decline in beer consumption in the Americas and Europe.

In the first half of the year, the Heineken Group recorded revenues of 14,8 billion euros (+4,7%, operating profit of 2,1 billion (+6,7% adjusted) and net profit of 1,1 billion (+10,2% adjusted). Volumes sold grew of1,6% thanks to the +11,6% in Asia Pacific. The Americas, on the other hand, lost 3,4% and Europe 0,6%.

Staff cuts

The world's second-largest brewer after AB InBev said it had reduced its full-time workforce by approximately 3 thousand employees in the first half of the year, “which allowed us to significantly accelerate the planned organisational changes”, according to a statement. The cuts did not, according to Heneken Italia, affect our country.
Chief Financial Officer Harold van den Broek reiterated the forecast for operating profit growth for the full year, ranging between 2% and 6%. The CEO Rafael Oliveira, formerly of Jde Peet's, will also take up the role in October.

Moretti going full steam ahead

In Italy, volumes grew at a double-digit rate in the first half of the year. The Birra Moretti, brand also grew in Italy, France and Switzerland. Innovation also contributed to growth, with Birra Moretti Sale di Mare expanding into European markets, helping to strengthen the brand's premium positioning.
Finally, the Dutch multinational emphasises: “We are innovating to shape the future with a strong pipeline of innovation, including the aperitif with Birra Messina Note di Melograno, and segments such as Bulldog (a strong lager), which are expanding rapidly.

Stable profits

In 2025 Heineken Italia's net turnover was 758,6 million, -4,3%, EBITDA was 155,1 million (-8,2%) and profit was 91,2 million (stable). Over the five-year period 2021/25 the Italian subsidiary accumulated profits of more than 530 million. Heineken's brand portfolio includes Birra Moretti, Ichnusa, Birra Messina and Dreher. Production takes place in 4 plants. The company, led by CEO Alexander Koch is negotiating with the Aosta Valley Regional Authority to purchase the Aosta plant, which is currently leased.

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This content was translated with the assistance of artificial intelligence.