Marca by BolognaFiere & Adm: the leading MDD trade fair continues to grow

Marca by BolognaFiere & Adm is growing: already +9% exhibitors and +11% of exhibition space, with an acceleration in international markets.

On 13 and 14 January 2027, Bologna hosts the 23rd edition of MARCA by BolognaFiere & ADM, consolidating its leading role for Private Label with significant growth in exhibitors and exhibition space. The event records 9% more exhibitors than in the same period last year and +11 sq m of exhibition space compared with the previous edition.

The international component is recording the sharpest increase: +34% foreign exhibitors and +35% of international exhibition space. The Italian market is also growing, currently with an increase of 10% in occupied square metres.

These results, which are not yet final, strengthen the positioning of MARCA by BolognaFiere & ADM as the leading platform for the development of Private Label, connecting retailers, manufacturers and copackers and fostering new business opportunities in Italy and abroad.

Also in 2027, the exhibition offering includes the Food, Non-Food, Fresh, Tech and Trend categories, alongside business opportunities with occasions for professional exchange and initiatives dedicated to innovation. These include the MARCA Awards, which recognise the products and partners contributing to the evolution of Private Label.

The growth of the event confirms the ability of MARCA by BolognaFiere & ADM to attract new companies and strengthen connections between industry and distribution, consolidating its role in the Italian and international Private Label landscape.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.