Stable first half of 2024 for the fresh-cut produce sector

In the first half of 2024 too, the fresh-cut produce sector confirmed the trend that saw it end 2023 at break-even.

According to analyses by Unione Italiana Food based on Circana data, the fresh-cut produce sector recorded sales revenue of over 530 million euros in the first half of 2024, holding substantially steady compared with the same period of 2023, and reaching 406 million packs.

The data on the fresh-cut produce sector therefore reveals a substantially positive scenario, in which companies continue to demonstrate unprecedented resilience, enabling them to overcome very difficult times. By demonstrating an excellent ability to interpret consumption trends linked to seasonality, the Italian IV amma supply chain, with its 30.000 employees, continues to be a benchmark for promoting a healthy diet in line with the demands of contemporary life.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.