Arneg launches its new communication campaign

Arneg launches its new brand promotion campaign. The new creative concept is based on a short message that summarises Arneg’s identity in a few carefully chosen words: "Artisanal spirit, innovative personality".

The concept focuses on craftsmanship understood as a wealth of experience, an unbreakable bond with the area of origin, cultural heritage, a mindset, a way of working, inspiration and vocation. It is a broad concept that expresses a world of important values, such as quality workmanship with attention to detail, a harmonious approach to the customer and made-to-measure creation.

The artisanal spirit is combined with the innovative personality expressed clearly in the development of ever-new technologies and products, driven by the company’s innate evolutionary drive and resulting from the sharing of ideas, talents and different experiences expressed by the women and men who form the Arneg Group throughout the world. Tradition and innovation, a pragmatic approach and creativity, the past and the present come together in an ideal continuity that enables Arneg to remain constantly in tune with the market.

The visual places the faces of Arneg’s people at the centre: those who actually work for Arneg every day. It portrays them in their environment, at work, in a contemporary mood, entrusting the text with the task of making explicit the connection between spirit and thought, artisanal identity and a vocation for innovation.

All this expresses the identity code of the Arneg Group, and is safeguarded in its spirit.

An artisanal spirit that continues to remain and guide the company’s thinking, actions and growth.

This identity is represented not only through words, but also by the letter "a" that appears in the new advertising subjects. Faithfully reproduced in its characteristic form, the same as that of the official logo, it is made of wood, the quintessential artisanal material, to highlight Arneg’s distinctive ability:

to create high-quality made-to-measure products.

The new slogan, together with Arneg’s "a", also used in other contexts including the characteristic "Arneg red", will form the common thread of the forthcoming advertising campaigns.

The aim is to consolidate an image of Arneg that is consistent with the values that have always distinguished it, differentiating it in the market and highlighting its distinctive features.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.