Witor's presents Rondò, the new praline with a soft centre in three flavours

Witor's has launched Rondò, a crisp chocolate shell with a soft, enveloping centre in three flavour interpretations: Hazelnut, Caramel and Raspberry.

First comes the surprise, followed by the sweetness of surrendering to the flavour. Biting into Rondò means savouring the transition from the crisp texture of the shell to the softness of the filling, as the chocolate and creamy centre come together and release their aromas. A contrast that transforms into harmony, for a full, enveloping pleasure to be enjoyed without haste.

The claim

"Rondò, change the tune of your day!" is the claim that conveys an invitation to take a moment just for yourself, to slow down between one commitment and the next or to make a shared moment even more enjoyable. One bite is all it takes to make room for the wonder of an unexpected centre and the desire to rediscover that sensation.

Three interpretations

This experience takes shape in three flavours, each with its own nuance.

Rondò Hazelnut combines a crisp milk chocolate shell with a soft hazelnut filling. The full flavour of hazelnut meets the sweetness of chocolate in a velvety embrace, with a rounded and reassuring character.

Rondò Caramel contains a creamy caramel centre within its milk chocolate shell. The crispness of the first bite gives way to an enveloping softness, in which the sweetness of caramel is enriched by a delicate salty note.

Rondò Raspberry combines a crisp dark chocolate shell with a soft raspberry filling. Fruity notes meet the intensity of cocoa, creating a lively contrast that accompanies the tasting experience and invites you to rediscover every nuance.

Completing the launch are the new, compact and practical bags, designed to accompany the different moments of the day and bring the pleasure of the praline to even the most everyday occasions.

The communication campaign

To celebrate the launch of the new range, Witor's is planning a radio, social and outdoor communication campaign, which will accompany Rondò's arrival on the market through a series of dedicated initiatives designed to capture the public's attention and present the brand's new offering in a fresh, dynamic and contemporary language.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.