Oreo & BTS limited-edition biscuits with a caramelised pancake flavour arrive in Italy

Oreo, a brand of the Mondelēz International, has launched Oreo biscuits & BTS in a limited edition with a caramelised pancake flavour, created by the South Korean band and dedicated to their fans.

A strategy that breaks the mould

This partnership, which will launch an engaging global initiative in over 80 markets, represents the latest expression of Oreo’s strategy to break the mould in the competitive snacking market, through collaborations that only the brand can deliver. Together with global pop icons BTS, Oreo transforms its iconic biscuit and its unmistakable flavour into a global phenomenon that, perfectly in tune with the brand’s playful spirit, fuels fans’ enthusiasm and leaves an indelible mark on pop culture.

A Korean street-food flavour

The result is the creation of a deeply personal flavour offered to a global audience: Oreo biscuits & BTS in a limited edition are filled with a sweet cream that reinterprets the flavours ofhotteok, a hot pancake filled with caramelised sugar, popular in Korean street-food markets. BTS cherish fond childhood memories linked both to hotteok and Oreo biscuits, making this collaboration deeply meaningful: a way to encapsulate part of their Korean cultural heritage in an iconic biscuit they have always loved.

Exclusive decorations and packaging

BTS wanted to express their affection for their fans on the outside of the biscuits too. The Oreo & BTS Limited Edition biscuits feature 6 exclusive decorations, designed by the band for their fans, including the names of the group members and the BTS light stick. While the exclusive decorations on the Oreo biscuits celebrate the BTS community, the packaging design of the new biscuits pays tribute to the iconic street-market culture of South Korea: a vibrant blend of colours, sounds and flavours like hotteok. From the very first moment they pick up the pack, Oreo invites fans to immerse themselves in the energy and enthusiasm that characterise South Korean culture.

“This partnership represents an important milestone for the Italian market. A global collaboration of this scale strengthens the value of the brand in our country and confirms Oreo’s ability to bring unique projects to life, capable of consolidating its positioning and relevance at international level – said Gaetana Santojanni, marketing manager treats snacks at Mondelēz International in Italy – music has the power to bring people together and, together with BTS, we want to turn fans’ enthusiasm into a shared experience, engaging new consumers with the Oreo world and contributing to the growth of the entire category, including in Italy””.

Oreo biscuits & BTS Limited Edition will be available at leading retailers from the beginning of August 2026 and will be available only for a limited period, while stocks last.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.