Müllermilch presents the new Toffee Twist Flavour Limited Edition signed by rapper Geolier

Müllermilch presents the new Müllermilch Toffee Twist Flavour Limited Edition, available in shops only until 31 December 2026.

The signature behind this unmissable special edition is Geolier, the much-loved rapper who is always at the top of the charts, adding his unmistakable style to the pack.

The new Müllermilch Toffee Twist Flavour Limited Edition combines the irresistible, indulgent pairing of caramel and chocolate with Müllermilch’s unique formula: a delicious, easy-to-drink milk-based drink designed for people with busy days who are always on the move and enjoy treating themselves to something good without a care. Perfect in the handy 400 ml format, Müllermilch is the ideal ally for every break of the day, thanks to its low-fat composition enriched with vitamins B1, B2, B6 and B12.

The integrated campaign, created by Milan-based agency H48, includes an unmissable competition running from 1 October 2026 to 31 January 2027. Taking part is easy: simply buy a bottle of Müllermilch Toffee Twist Flavour Limited Edition and play the code hidden inside the label on the dedicated website. Prizes include an exclusive experience with Geolier for 10 lucky winners and one companion.

The launch of the limited edition will be supported by an entirely digital content strategy. In October, Geolier will publish a main video on his Tik Tok and Instagram profiles, with cross-posting on the official @mullermilch_italia channel. From November until the end of January 2027, the campaign will continue with dedicated content on Tik Tok explaining how it works and inviting the entire community to take part in the competition.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.