OrtoRomi presents its new organic chickpea falafel range at Fruit Attraction

On the occasion of Fruit Attraction in Madrid, which opens tomorrow, OrtoRomi will present at its stand the autumn novelty: the range of organic chickpea falafel.

Available in three variants – chickpea (classic), with spinach and with vegetables – and with a rich yet delicate flavour, the new range reflects some of the main contemporary consumption trends: plant-based ingredients, a short ingredients list, high protein content, the presence of fibre and convenience.

A versatile range

Not fried but oven-baked, they are ready in just a few minutes and are ideal for cooking in an air fryer, a method that is becoming increasingly popular and widespread. Thanks to these characteristics, they appeal not only to veg-friendly consumers, but also to those seeking a varied and balanced diet. Packaged in a clear and distinctive pack, designed to highlight the main benefits, they are available in the practical 170 g format.

The trade fair offering

Fruit Attraction provides a strategic showcase for promoting the variety and quality of the cooperative’s offering. In addition to the new falafel range, visitors will be able to discover a selection of the extensive assortment of fresh, wholesome and ready-to-eat products offered by OrtoRomi.

The offering presented at the trade fair includes first-range productsI range; fourth-range salads IV range, made with vegetables selected from a short, controlled supply chain; the Pausa Pranzo range, recently relaunched with new recipes: fresh and convenient salads, enriched with quality ingredients and complete with dressing and a fork; Pausa Pro, the new range of salads made with pre-cooked pulses; fruit and vegetable extracts, 100% natural, cold-pressed and treated with HPP, with no added water, sugar, colourings or preservatives, in the 250 ml and 500 ml formats; and finally Salse, fresh and healthy creams such as Guacamole and Hummus.

An important year

In the year of its thirtieth anniversary, OrtoRomi is looking to the future with the aim of further developing its presence in international markets and strengthening dialogue with the sector’s leading buyers. This growth path, shared with commercial partners, confirms the role of the agricultural cooperative as a qualified, innovation-oriented interlocutor in the world of fruit and vegetable excellence.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.