Fileni presents the new Mini Rollè with a new recipe and new graphic design

Fileni is renewing the Mini Rollè with a new recipe featuring chicken-only meat, which best enhances flavour, delivering a soft and succulent result.

A key role is played by the churning process: the meat is worked with an aromatic brine that distributes the seasoning evenly and ensures great tenderness.

The thin skin enveloping the Mini Rollè also makes a difference, helping to preserve the meat’s natural juiciness both in the tray and during cooking, while contributing to retaining its flavour and aroma. A feature that makes it easier to remove the netting from the product, for a product ready to serve in just a few simple steps.

The Mini Rollè also retains its gluten-free formulation, making it suitable for those who follow a gluten-free diet, including people with coeliac disease and gluten intolerance.

The renewal of the Mini Rollè also extends to its graphic design, redesigned to enhance the product on the shelf and make its main characteristics immediately recognisable. The label highlights the use of chicken 100% Italian, reared without the use of antibiotics and slow-growing, as well as adherence to the criteria of the European Chicken Commitment. The label also includes cooking instructions for an air fryer and the wording “New recipe”, testifying to a product that is renewed while remaining faithful to its identity.

The new Chicken Mini Rollè is available in two formats: 600 g for the retail format and 2,4 kg for the family format, catering to different consumption occasions.

To support the relaunch, Fileni has planned a retail media DOOH campaign in 29 shopping centres and 582 facilities, running until 7 November.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.