Cupper enters the world of matcha with a new organic and Fairtrade range

Cupper enters the matcha segment with a new organic and Fairtrade range, comprising three products.

An entry that comes as the matcha trend, already booming in other European markets, is also attracting growing attention in Italy. A phenomenon fuelled by new consumption rituals and a younger audience that is curious and open to experimentation, offering retailers an important opportunity to fill a gap on the shelf and develop the category.

The new range includes Organic Matcha 100% Pure, 100% matcha; Organic Mango-Flavoured Matcha, which captures the fruity taste of mango; and Organic Hojicha Roasted Green Tea, with its distinctive aromatic profile.

All the products are organic and Fairtrade, characteristics that reinforce the connection with Cupper's identity, the world's first Fairtrade tea brand and one that has always been committed to the ethical sourcing of raw materials. The packaging also bears the brand's signature and is decidedly distinctive: colourful, lively and immediately recognisable, it combines Cupper's iconographic codes with an Asian-inspired aesthetic, making the proposition immediately clear. On the back of the pack, a few simple steps guide consumers through preparation, hot or cold, with water or other drinks, making the matcha ritual easy to approach and versatile for different consumption occasions.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.