Caffè Borbone makes its debut in the ground coffee market and launches two new blends

Caffè Borbone expands its presence in the coffee market with the launch of the new Macinato Caffè Borbone in Italy and foreign markets.

A debut that strengthens the brand's evolution from a leader in single-serve coffee to a roaster capable of covering the main ways of consuming coffee, through an offering that now ranges from capsules to pods, from beans to ground coffee. Entry into the ground coffee segment also represents an opportunity to strengthen Caffè Borbone's presence in international markets with a more complete range of products, reinforcing the story of its identity as an Italian roaster and the quality of Italian coffee around the world.

The new blends

With the new blends Nobile and Decisa, Caffè Borbone brings its roasting expertise to one of the rituals most deeply rooted in Italian culture, offering two interpretations of flavour designed to accompany the moment of coffee prepared with a moka pot.

Designed for those who seek quality, aroma and the pleasure of tasting in everyday life, the new ground coffee is made from renewed recipes and a careful selection of raw materials, with the aim of best enhancing the organoleptic characteristics of coffee through distinctive and recognisable aromatic profiles. The result is a range that combines taste, experience and accessibility, meeting the needs of consumers who are increasingly attentive to the quality of the coffee they choose every day.

Designed for those who prefer a balanced and harmonious coffee, Nobile Blend stands out for its delicate, balanced and smooth character. The sweet notes express themselves in balance and give way to the aroma of toasted hazelnuts, while a delicate creaminess completes the result in the cup. The result is a smooth and enveloping ground coffee for moka pots, ideal for those seeking a refined and harmonious aromatic profile.

Decisa Blend is dedicated to those who love ground coffee with an intense, full-bodied and structured flavour. The spicy notes express themselves in balance and give way to an aftertaste of dark chocolate, while a delicate creaminess completes the experience in the cup. The result is a rich, persistent coffee with a decisive character, designed for those seeking greater intensity and aromatic fullness when preparing coffee in a moka pot.

Caffè Borbone is entering the ground coffee segment by drawing on its experience in selecting blends and offering different formats designed to meet different purchasing and consumption habits: the 250 g format, the twin pack 250x2 and the four-pack 250x4. The vacuum packaging is designed to preserve the product's freshness, aroma and quality for longer.

The value of freshly roasted ground coffee

At the heart of the new range is the value of freshly roasted ground coffee. Immediately after roasting, the coffee is ground when it best expresses all its aromatic richness. It is at this stage that the aroma is most intense, the flavours most vibrant and the taste fuller and more enveloping. In the cup, all this translates into a rich and satisfying taste experience, recognisable from the very first aroma.

The new Macinato Caffè Borbone is already available on the brand's official e-commerce site, on Amazon, in Gdo and in specialist shops.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.