Algida launches the five-layer ice cream stick inspired by volcanoes

Algida launches Volcanix, the first five-layer ice cream stick made in Europe, a new frontier of innovation in the world of ice cream.

Five levels of taste

A product that combines technological research, a multisensory experience and Italian production, and is designed to interpret the evolution of snacking by offering a new way to enjoy moments of relaxation away from home.

Volcanix introduces a format to the European market for the first time that combines five levels of flavour and textures in a single stick. Each bite takes consumers on a sensory journey that alternates a skimmed cocoa coating with biscuit pieces, vanilla ice cream, milk chocolate-coated caramel spheres, salted caramel sauce and a skimmed cocoa ice cream centre. Inspired by the energy of a volcano, Volcanix is designed to be full of flavour from the first bite, offering a surprising experience that gives rise to the product's name and represents its main distinguishing feature.

Innovation made in Italy from Caivano

Volcanix is produced at the Algida plant in Caivano, in Campania, a few kilometres from Vesuvius. This symbolic proximity links the area to innovation and confirms the strategic role of the Italian production site in developing new products for European markets. The particular five-layer architecture requires production technology capable of combining different ingredients and textures in a single product, highlighting the industrial know-how developed at the Campania plant.

A new consumption experience

The launch of Volcanix also responds to one of the most dynamic trends in the food market: the growing spread of snackification, which is seeing more and more people replace traditional consumption occasions with more frequent, convenient and rewarding breaks throughout the day. Designed to accompany a walk, a break from work or a moment of relaxation, Volcanix turns a snack into amultisensory experience, thanks to the combination of indulgent textures that follow one another from the first bite to the last.

“With Volcanix, we are introducing a technology to the European market that allows us to offer a completely new consumption experience. Innovation has always been one of Algida’s growth drivers, and it means anticipating the evolution of people’s preferences and transforming it into products capable of surprising, while maintaining the high quality standards that distinguish our brand. With Volcanix, we continue to invest in an offering that combines taste, research and the ability to interpret new snacking trends” comments Stefania Mauri, chief marketing officer of Magnum Ice Cream Company Italia.

An out-of-home strategy to accelerate product discovery

Volcanix will be available exclusively through the out-of-home channel to pursue a precise commercial strategy: maximising the product’s visibility in places where impulse purchases are made, encouraging trial and reaching new out-of-home snacking occasions.

“All Crazy About Algida”

Volcanix is already also the star of the campaign “All Crazy About Algida”, the communications platform that will support the brand throughout the summer through an integrated, social-first strategy. The plan includes digital content, collaborations with creators and influencers, editorial activities and local initiatives. In recent days, a group of European creators took part in an experiential tour of another Italian volcano,Etna, designed to showcase the product concept and amplify its visibility on social media channels. The aim is to strengthen the link between Algida and new summer snacking rituals, leveraging language, experiences and content capable of engaging younger generations.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.