Tokmanni Group expands Spar private-label range to Dollarstore shops

The Tokmanni Group, a Nordic discount chain, has launched Spar-branded food products across the entire Dollarstore chain in Sweden.

According to esmmagazine.com, the launch involves the introduction of approximately 70 Spar products and mainly includes products such as pasta, olive oil, preserves and tinned tomatoes, as well as snacks, pet food and personal care products.

The launch in Sweden follows the start of the collaboration between Tokmanni and Spar International in January 2025, when the Group became the exclusive licensee of the Spar brand in Finland.

Since then, approximately 200 branded products have been introduced in more than 200 Finnish stores, and the Group has taken over the management of six Tokmanni-Eurospar supermarkets, with the aim of reaching 10 locations by the end of 2026.

Dollarstore distribution agreement

The distribution agreement for Dollarstore shops was formally extended to Sweden in August 2026, and Tokmanni Group confirmed that the range will be expanded further in response to customer demand and local feedback, leveraging Spar's global sourcing reach across its 14.000 shops worldwide.

Kim Strömsholm, director of the food sector, said: "Our aim is to continue expanding the range of Spar products in both Tokmanni and Dollarstore shops in the future. We listen carefully to customer feedback and their requests so that we can develop the range in line with their needs.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.