Pinalli expands its private-label offering with new skincare products

Pinalli strengthens its presence in the skincare segment with a new wave of own-brand products, further expanding its offering dedicated to daily facial care.

The new launch comes three months after the debut of the first skincare range and marks the transition from entering the category to a more established presence. Skincare is thus confirmed as one of the areas in which Pinalli intends to progressively build a recognisable proprietary offering, capable of complementing the extensive assortment of partner brands and translating the retailer’s identity and positioning into tangible products.

The development of the private label

The new proposal is part of a broader strategy for developing the private label, which over the course of 2026 has become a tangible driver of the brand’s evolution. Following the initial move into accessories, the project has progressively expanded, with the aim of building over time a proprietary portfolio capable of strengthening recognition, distinctiveness and engagement with the community.

The third drop of fragranced waters, launched in recent days, is also part of this direction, further expanding a category inaugurated by Pinalli in the spring of 2026. Skincare and fragranced waters thus represent two complementary strands of the same project: making the Pinalli identity increasingly tangible through own-brand products, while keeping accessibility, immediacy and a contemporary interpretation of beauty at the heart of it.

The comment

“For the second skincare drop, we decided to add seven new products, designed to enrich the assortment and offer an even more personalised routine – explains Silvia Bergamo, Pinalli’s category manager –.The selection includes five facial serums, developed with trending active ingredients: from hydration and brightening staples such as hyaluronic acid and vitamin C, to the most innovative ingredients appreciated by the market, including phytoceramides, bakuchiol and ectoin. A corrective cream capable of combining the benefits of a soothing treatment with the concealment of redness. And finally, an overnight mask, the final hydrating and brightening step designed to complete every type of skincare routine”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.