Crai: La Rosa dei gusti wins two awards at the European Private Label Awards 2026
Crai: La Rosa dei gusti wins two awards at the European Private Label Awards 2026
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Crai confirms its position among the leading European private-label brands, receiving 11 awards at the European Private Label Awards 2026.
The competition recognises the most innovative, high-quality and distinctive private-label brands on the European market.
La Rosa dei gusti takes centre stage
The star of the edition 2026 is the premium range La Rosa dei gusti, which reflects Crai’s commitment to developing a private label increasingly focused on excellence, and which received 11 awards in total, divided into two category awards, seven finalist products and two “highly recommended” mentions.
In particular, Crai took first place in the “meal accompaniments” category with the Prawn and Lemon Mezzelune, recognised for their balance of flavours and ability to elevate the gastronomic experience. A further success was achieved in the “tea, coffee and hot drinks”category, where Darjeeling black tea stood out for its superior quality and refined aromatic profile.
“The awards received confirm the value of our Food industrial project 5.0, which underpins our private-label ranges, created to offer unique products resulting from research, selection and innovation, with the aim of guaranteeing customers superior quality, now recognised internationally as well,” says Pietro Poltornieri, Crai’s private-label director.
Among the finalist products, all bearing the La Rosa dei gusti brand, the following stood out: Cantabrian anchovy fillets, Chamomile, Octopus in its natural juices, Alta Langa DOCG sparkling wine (Carlo Bosca for La Rosa dei gusti), artisan egg tagliolini, Artichoke and potato velouté, and Onion soup.
Finally, the palmarès is completed by the two “highly recommended”mentions awarded to Brunello di Montalcino DOCG (La Poderina for La Rosa dei gusti) and Moscato DOCG (Eredi Angelo Icardi for La Rosa dei gusti).
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
