Coop Alleanza 3.0 celebrates World Pasta Day in Bologna with the new 100% Italian range

On the occasion of World Pasta Day, celebrated on Sunday 25 October 2026, Coop Alleanza 3.0 is promoting a travelling gastronomic experience open to the public.

From 11 to 17, Piazza XX Settembre in Bologna will host a special branded food truck offering citizens and visitors a free tasting of the signature dish of Italian cuisine: Penne rigate with three tomatoes.

The set-up in the square will be managed by a team comprising 3 cooks and 2 hostesses, equipped with personalised promotional materials, including totems, uniforms and takeaway trays bearing the slogan “Our Pasta – all Italian right from the wheat”. The Bologna event will feature a special appearance by sfoglina and content creator Elena Spisni, who will create live video content dedicated to the preparation and qualities of Coop pasta.

The street initiative is part of the relaunch and graphic restyling plan for the “La Nostra Pasta di Semola Coop” range. The new range, which includes 23 pasta shapes, is made exclusively with Italian 100% durum wheat through a fully national supply chain encompassing cultivation, milling and pasta production at the Italian facilities in Rimini and the province of Treviso (IFS and BRCGS certified).

The new packaging highlights the al dente cooking time, guaranteed by a protein content of 13% for optimal firmness and texture on the palate. With regard to health protection, Coop applies a strict policy for controlling mycotoxins, setting the maximum permitted limit at 50% below the legal threshold.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.