PL Magazine 2/2026

In this issue: 

Editorial
The golden moment for private label and the bill that comes sooner or later

Marca Awards
The runners-up in the first edition

The dunnhumby analysis
Private label: European lessons for retailers’ share of wallet

Cover story
Interest in premium ranges is growing in private label

Consumer & PL – Eumetra
Is private label challenging premium brands?

Interview with the retail sector
MediaWorld reignites private labels

Companies in the field

Marca Observatory
Growth opportunities in Central and Eastern Europe

Interview with the retail sector
Unes: private label is becoming increasingly strategic

PL branding by The Optimist
The home belongs to the cat, and pet care is adapting

Interview with the industry
PPF-Partner in Pet Food, competitiveness in private labels is no longer based solely on price

Markets
The pet market shows both bright spots and challenges

The Focus Research analysis
Analysis of the promotional activities for dog snacks bearing the brand of the retailer

The private label scenario
Private label: what really drives purchasing?

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.