PL Magazine 1/2026

In this issue: 

Editorial 

The invisible Italy worth 31 billion 

Marca Award  
The awards ceremony and the winners of the first edition 

Analysis by dunnhumby 

Three challenges for managing private label  

Cover story 
Investing in products and new services: the 2026 of private label 

Consumer & PL – Eumetra 
Confidence in private label: a multifaceted reality  

Interview with retailers 
Decò Italia: “The store brand makes the difference” 

Companies in the field 

PL branding by The Optimist 
Organic products in private label: from pioneering trend to current challenge 

Marca Observatory 
The 90% of Italians trust retailer-brand products 

Interview with industry 
Probios strengthens the vertical supply chain and invests in innovation 

Market 
Private label consolidates its role also in free-from 

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.