Unieuro introduces the new category director role by appointing Paola Fuochi and Giuseppe Caponio

Unieuro continues the evolution of its Commercial area with the introduction of the new category director role, assigned to Paola Fuochi and Giuseppe Caponio.

Paola Fuochi's experience

With over twenty years of experience gained in various consumer goods and distribution contexts, including Unilever Italia, L'Oréal Paris and Crai Secom, Paola Fuochi, with responsibility for coordinating the White and Mass Merchandise areas, brings to Unieuro a diverse professional background that will help enrich the Commercial area with experience and perspectives complementary to those already present.

Giuseppe Caponio's experience

At the same time, Giuseppe Caponio, who has been with Unieuro since 2021, is stepping up into the role of category director for the Grey and Brown areas. During his time at the company, he has contributed to the growth and development of the categories for which he has been responsible, as well as to important projects aimed at evolving the Commercial area, including the integration process with Fnac Darty Group. The appointment recognises the professional path he has developed at Unieuro and confirms the company's commitment to the growth and development of its internal talent.

The new role

Both will report to chief commercial officer Massimo Visone. The two appointments form part of the introduction of the new category director role, a position that enhances the organisational model of the Commercial area, sitting between the chief commercial officer and the category managers.

The category director will be responsible for guiding the strategic direction of the areas within their remit and coordinating the various categories, enhancing the contribution and experience of the category managers and their respective teams, in line with the company's objectives and financial performance targets. As a link between industrial brands, private labels and international relations, the category directors will promote an integrated view of their respective areas, encouraging the sharing of best practices and the alignment of activities with the function's strategic priorities.

The comment

“The introduction of the category director role represents an important milestone in the evolution of our Commercial area. The growth and development of the categories are the result of the work, expertise and vision of the people who lead them every day. I am particularly pleased to announce Paola's joining us and Giuseppe's appointment: two professionals who, with different experiences and career paths, will help support the development of our categories and seize the opportunities offered by the market. The introduction of this role will strengthen our relationship with the Fnac-Darty group, supporting growth at international level,” says Massimo Visone, chief commercial officer of Unieuro.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.