H&M appoints Maria Lamanuzzi as new general manager for the Italian market

H&M has announced the appointment of Maria Lamanuzzi as general manager for the Italian market, tasking her with leading a new team with the aim of continuing to develop the business, enhancing the customer experience and strengthening the brand’s connection with Italian customers.

With 16 years of experience at H&M, Maria has built a strong international career in countries such as Greece, Australia and Canada, and has also worked in some of the company’s largest Northern European markets. More recently, she worked at the H&M Group headquarters in Stockholm, where she contributed to strategic initiatives aimed at strengthening the customer experience, brand relevance and long-term growth.

Focus on the Italian market

In her new role, Maria Lamanuzzi will lead the Italian market, bringing a unique combination of strategic expertise and international vision, together with an in-depth knowledge of the business, with the aim of further strengthening the connection between H&M and Italian customers and supporting the company’s growth in the local market.

The appointment also reinforces H&M’s commitment to female leadership and talent development. Women represent 69% of H&M Italy’s management and continue to play a key role throughout the organisation, including at the highest levels of leadership.

The new team

Supporting Maria Lamanuzzi will be a new management team that embodies H&M’s commitment to nurturing local talent in a global context. Comprising managers whose professional careers have also been developed in key international markets, the management team combines a deep understanding of customers’ needs in Italy with solid experience gained within the organisation at a global level.

“I am truly honoured and excited to take on this role in my country of origin alongside such talented professionals. Their passion and expertise provide a solid foundation for the future. Together, we will continue the development already under way, combining local knowledge with international experience to realise our ambitions and seize new opportunities. People and customers will remain at the heart of everything we do. By giving our Italian organisation greater autonomy and continuously improving the shopping experience, we will strengthen our connection with customers and continue to advance H&M’s mission: to make fashion accessible to everyone,” says Maria Lamanuzzi, H&M Italy’s general manager.

H&M Italy’s management team will include:

Graziella Modica, head of HR Italy, who has more than 20 years of experience at H&M, in business and HR roles. She has led the HR department in various countries across Eastern Europe and Greece. More recently, she served as head of HR sales region at the H&M Group headquarters, playing a key role in advancing strategic human resources priorities across all markets, strengthening organisational effectiveness and supporting the company’s growth through talent and leadership development.

Federico Pagani, head of expansion Italy, who has 13 years of experience at H&M and extensive expertise in business development and market expansion. Before his current appointment, he was responsible for expansion activities in the United States, Canada and Puerto Rico.

Heinz Neufeld, country controller Italy, who has almost three decades of experience in senior roles in international finance within H&M, having held key positions in several markets, including France and Germany.

The management team will also be joined by Federica Mauri as marketing manager for Italy, who has more than 10 years of experience in marketing in the fashion and retail sectors. Before joining H&M, she worked in consultancy, providing support to premium and luxury fashion brands on integrated strategies across media, communications and e-commerce.

With a strong mix of local and international expertise, the team will focus on business growth and the evolution of the offering, to respond ever more effectively to the expectations of Italian customers.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.