Cesar opens a new Acqua & Sapone store in Castelfidardo (An), the 66th store in the Marche

Cesar continues its network expansion with the opening of a new Acqua & Sapone store in Castelfidardo, in the province of Ancona.

The opening follows those carried out in recent weeks and confirms the company's commitment to strengthening its presence in local communities, through modern, easily accessible stores offering a comprehensive range of products for home and personal care.

Located on Via Jesina, along one of the area's main roads, the new store extends over 750 sq m and has a large car park available to customers. Its location, a few kilometres from Osimo, Loreto and the Conero Riviera, enables it to serve a broad and dynamic catchment area. With this opening, there are now 66 Acqua & Sapone stores in the Marche.

The opening in Castelfidardo comes at the end of a month that has seen new stores opened across the Marche and Lazio, including the recently inaugurated store in Rome's Portuense district, further strengthening the brand's presence in the areas where it operates.

The new openings were accompanied by the recruitment of a total of 12 new employees, confirming the company's focus on employment growth.

"The openings of recent weeks confirm our commitment to making the Acqua & Sapone offering increasingly accessible to consumers, through modern stores that are well integrated into the local community. Castelfidardo represents a further stage in a journey that will see us play a leading role with new openings in the coming months too, with the aim of continuing to grow while keeping quality of the offering, service and proximity to customers at the heart of everything we do," says Luigi Caniglia, Cesar sales director.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.