Tuttigiorni opens its third store in the province of Cagliari, in Quartu Sant’Elena

Tuttigiorni further strengthens its presence in Sardinia with theopening of a new store in Quartu Sant’Elena (Cagliari), on Viale Marconi 106.

The new store, managed by Audax, a Sardinian company that is a partner of the Fratelli Ibba Group, is the third store opened in the Cagliari area and the 13th nationally: a further step in the brand’s growth, confirming the Group’s determination to establish a presence in a strategic area with an advanced and innovative model capable of combining quality and services.

A store for the “right shopping”

Open 7 days a week 7, from 7:30 to 23:00, over a floor area of 888.5 sq m, the store embodies the Tuttigiorni philosophy through the concept of “right shopping”: a shopping experience built around families’ everyday needs, guaranteeing consistently low prices every day of the year, without the need for time-limited discounts or leaflets. The assortment is centred around a wide selection of quality private-label products, including Crai, Piaceri Italiani, La Rosa dei gusti, Cuore dell’Isola and numerous other local specialities.

A wide range

Customers can count on specialist fresh-food departments – delicatessen, bakery, butcher’s and fishmonger’s – as well as a wide selection of wines in the wine shop area. For those who appreciate the convenience of ready-made dishes, the plant-based area offers ready-made salads and fresh seasonal fruit and vegetables, while fusion food lovers can enjoy takeaway sushi, prepared on the same day. Finally, there is an area dedicated to four-legged friends, with loose pet food designed to encourage more informed purchases.

A service system

Tuttigiorni is not just a supermarket, but a genuine service system designed to simplify everyday life: on the website www.tuttigiorni.it it is possible to do the shopping online in just a few steps, choosing whether to collect it in store using the “Click and Collect” service or have it conveniently delivered to your home. The offering is completed by free Wi-Fi, aneco-compactor that encourages recycling and waste reduction, electric vehicle charging points, the presence of a nutritionist and boxes created in collaboration with Too Good To Go to reduce food waste. This is complemented by membership of the national Punti Viola network, making the store a safe and welcoming place, with staff trained to welcome and listen to women in difficulty.

“A Coffee with the Manager”

Direct contact with customers remains one of the distinctive features of the format: every day, from 9:00 to 10:00, the supermarket manager will be available to meet consumers as part of the “A Coffee with the Manager”initiative, gathering suggestions and creating an ongoing dialogue with the community.

To celebrate the opening, the store will welcome customers with special offers: from 30 July to 23 August, 8 vouchers worth 5 euros each are available, for a total value of 40 euros, redeemable with a minimum spend of 25 euros. These are joined by benefits for online shoppers: an e-commerce voucher worth 5 euros with a minimum spend of 50 euros and another worth 10 euros with a minimum purchase of 100 euros, for a total value of 55 euros.

Community and new jobs

Customers will also be able to join the Tuttigiorni Community, the digital space created for sharing opinions and experiences, with the possibility of accumulating points and accessing dedicated initiatives. With the Tuttigiorni Card, which can be activated online, customers will be able to access additional benefits and exclusive services. The new Tuttigiorni store in Quartu Sant’Elena also has a positive impact on employment, with the recruitment of 40 new employees living in the area, confirming the brand’s commitment to supporting the economic and social development of the communities in which it operates.

“We chose to invest in Quartu Sant’Elena because we believe in the city’s potential and in its connection with the area and the people who are part of the community. With this new Tuttigiorni store, we want to offer families a modern, affordable store rich in services, capable of simplifying everyday shopping while also contributing to the area’s development through new hires and the promotion of local produce,” said Moreno Zonza, entrepreneur and director of Audax, a partner of the Fratelli Ibba Group.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.