MediaWorld strengthens its presence in Puglia with a relocation to Casamassima Shopping Park (BA)

MediaWorld continues the development of its store network in Puglia with the relocation of the store to Casamassima Shopping Park (Bari).

Growing presence in Puglia

Developed over an area of approximately 1.300 sq m and designed in the Core format, the new space brings together product displays, specialist advice, technical support and omnichannel services. The project consolidates MediaWorld’s presence in Puglia, where the brand now has a total of 7 stores. The opening of the store in its final configuration also marks the end of the temporary store’s operations, which enabled the site to remain operational during the works and ensured continuity for customers.

Experience, gaming and advice

The new layout is characterised first and foremost by the Bold Entrance, a highly visible entrance dedicated to the market’s main new products. From here, the interactive display area extends, hosting the leading consumer electronics brands and including Experience Zones dedicated to TV and gaming, where customers can directly compare products, technologies and configurations with the support of MediaWorld consultants.

Alongside the product displays are the advice and technical support services of the Smart Bar. Customers can receive training on using the products they have purchased, support with configuring and customising new or already-owned devices, assistance with updates, and out-of-warranty repairs for smartphones and tablets.

Omnichannel services and sustainability

The offering is completed by services that integrate the store with MediaWorld’s digital channels. The Pick Up, available also within 30 minutes, allows customers to buy online and collect the product free of charge in store, while Pick&Pay allows them to reserve it on the website and pay at the time of collection. The payment directly in the department and self-service checkouts also make purchasing faster and more flexible.

The store has been refurbished according to energy-efficiency criteria consistent with the policies adopted by MediaWorld for its network. The store is equipped with fully LED lighting and uses electricity sourced entirely 100% from renewable sources.

“The investment in Casamassima represents a tangible step in the evolution of our network,” says Luca Amicone, MediaWorld’s Sales Director for Central and Southern Italy “and strengthens the quality of our presence in the area. This is not simply about refurbishing the space, but about offering customers a store that combines expertise and services with easier access to technology. In this way, we give substance to our role as Experience Champion and build a relationship that continues even after the purchase”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.