The Conad City in Figline Valdarno (Fi) reopens after major refurbishment

The Conad City in Via Roma in Figline Valdarno (Fi) has reopened with optimised spaces and an offering focused on quality everyday shopping, reaffirming its role as a local community supermarket.

New layout

The project involved a complete reorganisation of the layout, with shopping routes redesigned to make the shopping experience even more comprehensive and functional, while making the best use of the available range.

The heart of the offering is made up of fresh and ultra-fresh departments, with spaces and products designed to showcase the quality and variety of the range. The fruit and vegetable department offers a carefully selected range that showcases local produce and respects seasonality. The self-service butchery strengthens its offering with practical ready-to-cook solutions, ideal for convenient and quick shopping.

The deli continues to offer its traditional services, with a wide selection of ready-made dishes and delicatessen preparations. The bakery and confectionery departments enhance the shopping experience with a rich variety of fresh baked goods, thanks to collaboration with selected local businesses. Finally, the wine cellar with a dedicated area offers customers a carefully selected range of national labels and fine bottles.

Focus on local excellence

Great attention is devoted to showcasing local specialities, with a rich selection of local products, including Mamalù delicatessen products and an area entirely dedicated to “I Nostri Ori” products. Alongside traditional flavours, Conad City offers a range capable of meeting customers’ modern dietary habits, with a rich selection of organic, protein-rich, ethnic, gluten-free and vegan products.

Efficiency, sustainability and services

The refurbishment incorporated technologies aimed at maximising the efficiency of the premises, through measures such as the installation of a fully LED lighting system and the addition of latest-generation refrigerated counters.

The Conad City on Via Roma occupies a sales area of 490 sq m, employs a team of 19 employees and has 3 traditional tills. Customers have access to a convenient free private car park. The services available include online shopping, bill payment and mobile phone top-ups. The supermarket also accepts meal vouchers and coeliac vouchers, and participates in the Blu Vet schemes.

The comment

“This reopening represents an important investment for Figline Valdarno and for a store that, in different forms, has been part of the history of local commerce for over fifty years,” declares Massimo Ciucchi, a partner in Conad Nord Ovest. “We have given new energy to a business deeply rooted in the area through a reorganisation of the spaces and important efficiency improvements, enabling us today to offer a refurbished and more functional supermarket, with an offering increasingly attentive to value for money, quality and the needs of everyday shopping. Our aim is to continue to be a point of reference for the community, maintaining the relationship of trust and closeness that has always connected this store with the citizens of Figline Valdarno.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.