Teddy Group opens a new Terranova store in Modena covering 1.700 sq m

Teddy Group has opened a new Terranova store in Modena, on Via Emilia Centro, bringing its casual and contemporary style to the city.

The store

In a space of almost 1.700 sq m designed to offer an inclusive and welcoming shopping experience, Terranova brings with it a accessible fashion offering and a contemporary language, combined with an in-store experience based on welcoming customers and building relationships with them.

The new store is among the most significant stores in the brand’s Italian network in terms of size and layout: approximately 700 sq m will be dedicated to the women’s collection, 330 sq m to menswear, up to 200 sq m to the children’s collections and 90 sq m to underwear. The first floor will also feature a relaxation area, designed according to the Group’s interior design concept, Riviera 2.0, which interprets the sunny and welcoming spirit of the Romagna Riviera in a contemporary way, the area where Teddy Group has its roots and built its identity.

In terms of employment, the new store has created 25 new jobs; in addition, three people who worked at the previous store have been re-employed, including in roles with greater responsibility within the store. This ensures continuity both for the local area and for store management.

The comment

“Modena is a city where we have wanted to establish a presence for some time, and we are delighted to arrive in such an important location. We have sought to create one of the largest and most beautiful stores in our network, taking care over every detail of the spaces and the experience offered to customers, while respecting the prestige of the location. But our project does not end with the opening of the store: we have also chosen to invest decisively in creating employment opportunities, bringing our business model to the city. We are already feeling the warmth of the people of Modena and hope that they will identify with Terranova’s style and welcome,” says Matteo Lessi, corporate affairs & communication at Teddy Group.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.