Lidl Italia opens a new store in Arezzo, the city’s first store

Lidl Italia has opened its first supermarket in Arezzo, on Via del Gavardello, in the Setteponti area.

The company is thus bringing its offering to customers in the provincial capital and strengthening its presence in the Arezzo area, where it already has three stores, in the municipalities of Bibbiena, San Giovanni Valdarno and Montevarchi, the latter opened at the beginning of the year. The opening ceremony had a positive impact on employment in the city, thanks to the creation of 19 new jobs.

The new store

The new store was created through the redevelopment of a former steel materials outlet, reducing the need to occupy new land. The supermarket, with approximately 1.300 sq m of sales area, is equipped with a photovoltaic system of 131 kWp and uses exclusively electricity covered by guarantees of origin, certifying its renewable origin.

The LED systems installed in the new store reduce electricity consumption for lighting by 50% compared with previous technologies. Outside, Lidl has also created a car park with approximately 120 parking spaces, featuring an ecological drivable surface that allows rainwater to filter directly into the ground and grass to grow in its gaps. Two charging points for electric vehicles have also been installed in the car park.

A complete and functional shopping experience

Inside the new store, customers will be welcomed by the fruit and vegetable department, offering many fresh products from Italian supply chains, the bakery area with sweet and savoury baked specialities, and the hot food counter. Among the chain’s most representative brands are Deluxe, a premium brand dedicated to culinary excellence, and Italiamo, the range that celebrates our country’s gastronomic tradition.

The offering also includes a selection of more than 170 V-Label-certified vegetarian and vegan products under the Vemondo brand, consisting of permanent products and &out items. Alongside food products, there is also a selection of non-food brands, including Parkside, dedicated to DIY and gardening, Crivit, a range of sportswear and equipment, and Silvercrest, the brand of tools and appliances for the home and kitchen. The shopping experience is complemented by the Lidl Plus loyalty app, which offers personalised coupons, the Lidl Points loyalty programme and the digital leaflet directly on a smartphone.

The comment

“The opening of our first store in Arezzo represents a key milestone in our expansion plan, enabling us to establish a presence in a provincial capital that is strategically important for Lidl’s development in Tuscany,” commented Simone Franceschini, regional director of Lidl Italia. “Our aim is to be ever closer to people, offering quality and value, while also generating tangible value through the redevelopment of the areas where we establish ourselves. Today’s opening represents a further step forward in this direction.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.