Prénatal opens its first store in Reggio Emilia, dedicated to children and families

Prénatal has opened its first store in Reggio Emilia, on Via Fratelli Cervi, occupying an area of almost 900 sq m, designed to welcome families and children in a functional and comfortable environment that combines the best products with a simple, enjoyable shopping experience tailored to every customer.

The range

Prénatal’s extensive range covers every stage, from pregnancy to the child’s first years of growth. Alongside collections of fashion with a contemporary style for expectant mothers, new parents and girls and boys aged 0 to 10 years, featuring comfortable, functional and versatile garments, including the Chicco brand lines, there is also a complete range of solutions for early childhood: modular systems, car seats, pushchairs, nursery furniture and household items.

The range is then completed by toys, baby food and products dedicated to breastfeeding, weaning and daily hygiene, ensuring families have everything they need in one place, with quality, value for money and convenience.

The services

The offer is also enhanced by services dedicated to families. These include the Info Point, an area inside the store designed to provide information and support; the nursery, a space reserved for breastfeeding, offering comfort and privacy to parents and little ones; and baby registries and personal shoppers.

The comment

“The new store in Reggio Emilia is another step towards being close to families in their everyday lives. Here, parents, grandparents, uncles and aunts will find a wide range of high-quality products, from clothing to childcare, together with services designed to make shopping simple and enjoyable. Because listening to the needs of little ones and those who care for them has always been at the heart of our commitment,” said Gregori Dilauro, retail manager Italy.

To celebrate the opening, the new store in Reggio Emilia offered special promotions to everyone holding a Prénatal Lover loyalty card, with discounts of up to 50% on clothing and 20% on toys and early-childhood products. Unmissable discounts are also available on nappies during Pampers Days.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.