Prénatal opens a new store in Modena, the second in the province

Prénatal, the chain specialising in products and services for pregnancy and early childhood, has opened a new store in Modena, on Via Tacito, the second store in the province.

The new store

The new store offers a large, welcoming space of 1.025 sq m designed to support families in the area, bringing together solutions and services for maternity and childhood in one place, with a modern, practical and enjoyable shopping experience.

The store's product range comprises a complete offering for expectant mothers, new mothers and children aged from 0 to 10 years. The fashion collections, which also include lines bearing the Chicco, combine style, comfort and functionality to accompany every stage of growth. There is also a wide selection of products for early childhood: breastfeeding, feeding and hygiene products, toys and a wide range of childcare products, including modular systems, pushchairs, car seats, nursery furniture and home accessories. The offering is completed by a rich selection of nappies and baby food, meeting all the everyday needs of families.

Services

In addition to its extensive product range, the new store also stands out for its special focus on services, designed to meet every need and answer every question. These include theInfo Point, an area inside the store designed to provide information and support; the nursery, a space reserved for breastfeeding, offering comfort and privacy to parents and little ones; the birth lists, stork kit, click & collect and personal shopper, through to the Self Point for signing up for the fidelity card Prénatal Lover, which provides access to exclusive promotions and services and allows members to collect points towards discount vouchers that can be used on clothing.

The comment

“With the opening of our new store in Modena, we are continuing to build an increasingly close presence for local families. We envisioned a welcoming and accessible space where quality, a wide product range, tailored services, value for money and staff expertise come together to support mothers, fathers and children through one of life's most important journeys: from pregnancy to the first years of growth. We did not simply want to open a store, but to create a place where every family can feel heard, advised and supported, with the same dedication and love that they show their children every day,” said Gregori Dilauro, Prénatal's retail manager for Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.