Prénatal opens a new store in Mantua with a floor area of over 550 sq m

Prénatal has opened a new store in Mantua, in Via Parma, next to the Toys Center store already present in the same area.

The store

With a floor area of over 550 sq m, the new store offers a [[ARTW_HTMLOPEN_AAAE]​space dedicated to families' needs, where products and solutions can be found to support children's growth, from pregnancy through the first years of life.

The opening brings to the city the experience of the chain specialising in products and services for maternity and early childhood, which has always been a guarantee of quality, choice and value, with an offering designed to meet the daily needs of parents and children. The spaces are organised to facilitate a practical visit and shopping experience, placing comfort, quality and variety of choice at the centre.

The offering

From expecting a baby through the first years of life and up to school age, the Prénatal offering covers a journey that evolves alongside children. A large space is dedicated to clothing, with collections for expectant mothers, new parents and children aged 0 to 10 years. The garments prioritise comfort and functionality, with items designed to adapt to different occasions and the needs of those who wear them. The range also includes Chicco branded products, completing an offering focused on the wellbeing and everyday needs of young children.

The range is enhanced by a wide selection of early childhood solutions, including modular systems, car seats, pushchairs, nursery furniture and household items. Products for baby food and specific items for breastfeeding, mealtimes and everyday hygiene are also available, giving families the opportunity to find everything they need to care for and raise young children in one store, with particular attention to quality, value and practicality.

The services

The offering is completed by the services: these include the Info Point, an area inside the store designed to provide information and support; the nursery, a space reserved for breastfeeding to offer comfort and privacy to parents and young children; and the baby gift lists, stork kits, click & collect, personal shopper and the Prénatal Lover loyalty card, which provides access to exclusive promotions and services and allows customers to collect points for discount vouchers usable on clothing.

The comment

“With the new store in Mantua, we want to offer families a point of reference capable of supporting them through the various stages of their children's growth, from birth onwards. An offering that combines products and services dedicated to early childhood with everything needed for the subsequent stages, from dressing young children to everyday care. The proximity to Toys Center further enriches this experience, bringing complementary worlds together and meeting different needs in a single setting. For us, being close to families means evolving alongside their needs, with practical solutions and constant attention to those who care for young children every day,” said Gregori Dilauro, retail manager Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.