Lidl strengthens its presence in Veneto by opening a new store in Maerne di Martellago (Ve)

Lidl Italia has opened its first store in Martellago (Venice) on Via Circonvallazione, in the hamlet of Maerne.

The ribbon-cutting ceremony is part of the company’s broader expansion plan, which currently includes over 90 stores in Veneto, a logistics centre and its headquarters.

Sustainability and services

The new supermarket, with a 1.400-sqm sales area, is classified as energy class A4, features a photovoltaic system of 153 kWp and uses exclusively electricity covered by guarantees of origin, certifying its renewable origin. The LED systems installed in the new store reduce electricity consumption for lighting by 50% compared with previous technologies. Outside, there are over 100 parking spaces with charging points for electric vehicles and, to support local traffic, Lidl has also built a cycle and pedestrian path alongside Via Stazione.

The range

Inside the new store, customers will be welcomed by the fruit and vegetable department with many fresh products from Italian supply chains, replenished daily, and by the bakery section with sweet and savoury baked specialities. Among the retailer’s most representative brands are Deluxe, a premium brand dedicated to food excellence, and Italiamo, the line that celebrates the gastronomic tradition of our country.

The offering also includes a selection of certified vegetarian and vegan products under the Vemondo V-Label brand, updated weekly with new products in&out. Alongside food products, there is also space for non-food brands, such as Parkside, dedicated to DIY and gardening, Crivit, a range of sportswear and sports equipment, and Silvercrest, the brand of tools and appliances for the home and kitchen. The shopping experience is complemented by the Lidl Plus loyalty app, which offers personalised coupons, the Lidl Points programme and the digital leaflet directly on smartphones.

The new supermarket will observe the following opening hours: Monday to Saturday from 8:00 to 21:00 and Sunday from 8:30 to 20:30.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.