Invicta celebrates 120 years with the opening of its first temporary store in Milan

Invicta has opened its first temporary store in Milan, on Corso Garibaldi, showcasing the brand’s most iconic collections and latest releases.

The new opening marks a key moment in the brand’s journey, as this year it celebrates its 120 years. The space – open from Monday to Saturday from 11:00 to 19:30 and on Sunday from 14:00 to 19:30 until May 2027 – has been created to convey Invicta’s identity through an essential and immersive concept. The temporary store will also host special activities and events dedicated to the public, designed to make the in-store experience even more engaging.

The store

The store takes shape from the meeting of two complementary languages: on the one hand, a minimalist environment, defined by neutral tones, light surfaces and a clean visual atmosphere; on the other, the pop energy of the Icon Collection, with its bright colours and immediately recognisable character. This balance allows the products to emerge as the undisputed protagonists, amplified by an architectural design that helps create a neutral, contemporary setting in which colour gains greater intensity.

Light plays a central role, passing through the space and guiding the eye towards the backpacks and garments on display. The atmosphere is welcoming and vibrant, designed to enhance the collections’ colours and turn every product into a focal point.

The collections

Inside the temporary store, Invicta presents a selection that combines heritage and innovation. The Heritage Collection celebrates the models that have shaped the brand’s history, including the legendary Jolly, the Minisac and other icons that have accompanied generations. Alongside these, the Icon Collection brings its pop and contemporary energy to the fore, with the new products Velba, Wasar and Freeway interpreting the needs of an urban, dynamic audience attentive to functionality. Completing the offering is an apparel range that extends the brand’s universe beyond the backpack, combining everyday style with an outdoor spirit.

The temporary store thus becomes a place where past and present converse naturally: an essential, bright and pop environment where Invicta’s history meets the present and the brand’s icon returns to centre stage. A project that reaffirms Invicta’s ability to evolve, continuing to enhance what has made it unique for 120 years.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.