Gruppo Megamark reopens the Famila Superstore in Campobasso with a new look and new services

Gruppo Megamark has reopened the Famila Superstore in Campobasso, with a renewed look, new services and an even wider offering.

The refurbishment of the store, located in Contrada Colle delle Api (inside the Monforte shopping centre), involved an investment of 6 million euros and five new hires.

The Famila Bistrò

The main new feature of the store is the Famila Bistrò, a space designed to accompany customers at different times of the day, from breakfast and lunch breaks to aperitifs. The Bistrò has over 50 seats and an open kitchen offering dishes prepared on the spot, with particular attention to the authenticity, freshness and seasonality of the ingredients.

The offering includes 100% Arabica coffee and baked goods for breakfast, first and main courses, fried foods and meat for lunch, as well as aperitif options with selected drinks to enjoy in company. The Bistrò also features free wi-fi, information monitors, charging stations for mobile phones and kiosks for ordering and collecting prepared dishes, reducing waiting times.

The comment

“With the reopening of the Famila Superstore in Campobasso, we want to give the city an even more welcoming, modern store, rich in services,” says Knight of Labour Giovanni Pomarico, president of Gruppo Megamark, “also thanks to the new Famila Bistrò, which expands the experience we offer our customers and transforms grocery shopping into an opportunity to meet and socialise.”

The store

The refurbishment of the Famila Superstore, covering approximately 2.000 sq m with a large car park on two underground levels, expands the offering with a wide assortment across all departments. Among the main new features introduced with the store’s restyling is the enhancement of the area dedicated to wellbeing and personal care, a space comprising approximately 500 products useful for promoting wellbeing and health, as well as a beauty shelf, the Beauty Boutique, for facial, body and hair care. In addition, the delicatessen offers first courses, main courses and side dishes, focaccias baked throughout the day and dishes prepared daily; the offering is completed by specialities from the Molise tradition and numerous ready-to-eat or ready-to-cook preparations.

The offering extends to the bakery, with bread baked in-store and made with sourdough starter; the fruit and vegetable department, which includes organic products, fresh fruit and vegetables and pre-cut options; and the butcher’s and fishmonger’s departments, with products prepared directly on site. Meanwhile, the deli counter offers national and local specialities, including DOP and IGP products.

The store also features a space dedicated to a selection of fine and exclusive wines, as well as a specific area devoted to coffee, with capsules, pods, herbal teas and infusions. Of particular importance is the space dedicated to the entire range of Iamme ethical branded products, which help combat labour exploitation in the fields and are the result of the project launched by Gruppo Megamark with the No Cap association, an organisation active in the fight against gangmasterism. The supermarket is also equipped with self-service and automatic checkouts and a digital infopoint for consulting the ingredients of prepared foods, checking prices and booking a place in the queue at the assisted-service counters.

The reopening is accompanied by measures aimed at reducing environmental impact: LED signs and lamps, a low-impact refrigeration system (for less loss of cold air and energy), collection points for used batteries and waste vegetable oils.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.