Gruppo Gabrielli consolidates its presence in the capital with a new Tigre Amico in Via Tiburtina

Gruppo Gabrielli consolidates its presence in the capital with the opening of a new Tigre Amico supermarket in Via Tiburtina.

The new supermarket

The store, operated under a franchise agreement, is located in one of the city's main thoroughfares, between the Eastern Ring Road and just a few minutes from the Tiburtina Station. Designed to meet the daily needs of those who live, study or work in the neighbourhood, the new supermarket is spread over a floor area of approximately 250 sq m and offers a range including around 1.200 references dedicated to fresh products.

The services

Among the distinctive services is the deli counter, offering artisan pizza and ready meals for those seeking a practical solution without compromising on quality. Home delivery of groceries is also available on request, particularly for people with difficulty getting around or who simply wish to have their purchases delivered directly to their homes. The offering will be completed by an equipped outdoor area, where customers can consume products purchased in the store.

Loyalty

Particular attention is also paid to the different needs of customers. University students receive a discount of 10% through the app and the Carta Unika loyalty card, while every Friday the same benefit is available to those over 70. The supermarket also accepts meal vouchers from the leading issuing companies, providing a useful service for lunch breaks too.

Private-label products

The range combines products from leading brands with lines dedicated to organic and "free from” products, along with a selection of specialities from the Lazio region. It also includes Consilia branded products, designed to combine quality and value for money, Fatti Buoni, the line dedicated to regional specialities, and Selezione Qualità, the brand reserved for fresh and very fresh products from the Italian supply chain.

The comment

“This opening represents a further step in Gruppo Gabrielli's development in the capital and confirms the strategic role of affiliation in our growth. Our franchising model provides local entrepreneurs with the Group's strength, experience and services, while at the same time making the most of their knowledge of the neighbourhood and their ability to build a direct relationship with people. With Overmultiservices leading the store, a new collaborative relationship is also being established, which we are certain will grow stronger over time,” says Nico Silvestri, franchising sales director at Magazzini Gabrielli.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.