Crai opens a new convenience store in the heart of Rome, just a stone’s throw from the Circus Maximus

Crai strengthens its presence in the capital with the opening of a new store on Viale Aventino, in a strategic and prestigious location, just a short distance from the Circus Maximus, in the heart of Rome.

A convenience store

A new convenience store designed to keep pace with urban life and meet the needs of those who live, work or pass through the city every day, with a simple, fast and high-quality offering. The new store is designed to respond simply and immediately to the different needs of the day, from everyday shopping to a lunch break, through to a snack or a ready-to-take-away solution.

Alongside the range dedicated to everyday shopping, particular attention is in fact given to the ready-to-eat and take-away offering, with menus designed for the lunch break, baked goods, ready meals, salads and fresh fruit, snacks, chilled drinks and freshly prepared orange juice, also intended for immediate consumption.

Services

An offering aimed at a diverse clientele comprising residents, workers, students, tourists and passers-by, who can find a practical and accessible point of reference at the new Crai on Viale Aventino throughout the day. The store is open 7 days a 7, from 7.30 to 22.00. The offering is also available through the Glovo and Deliveroo delivery services, meeting the needs of an increasingly dynamic clientele.

The layout has also been designed to make the shopping experience fast and intuitive, facilitating product selection and use of the space, with self-service checkouts making the payment process even faster and more immediate, while keeping at the centre the elements that define the Crai brand: quality, freshness and proximity to the customer.

The comment

"The opening of the Aventino store represents a further step in Crai’s growth in Rome and gives concrete expression to our idea of contemporary convenience," says Giorgio Annis, Chief Executive Officer of Crai Tirreno. "We chose a particularly valuable location and created an offering capable of responding to the different moments of the day: from everyday shopping to the lunch break, through to services that make the experience simpler and faster. A strongly urban store, which nevertheless keeps quality, service and the closeness to people that has always defined Cra at its heart."

With this new opening, Crai strengthens its presence in the capital and advances an idea of proximity capable of evolving alongside the cities and the people who live in them, remaining faithful to its identity while becoming ever closer to everyday needs.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.