Cisalfa Sport opens the city's first store in Parma and the 16th in the region

Cisalfa Sport has announced the opening of the first store in Parma, at the Parma Promenade, following an investment of more than 1 million euros.

The opening marks an important milestone in Cisalfa Sport's growth in Emilia-Romagna, where, with 16 stores in the region, more than 200 employees and a turnover of 40,5 million euros in 2025, it continues to consolidate its presence in the area.

The new store, which will involve the hiring of 15 new employees, extends over more than 1.300 sq m of sales area and offers visitors a range comprising more than 2.600 products divided into over 50 brands, including Nike, Adidas, Puma, Salomon, New Balance, Converse and Tommy Hilfiger, as well as Cisalfa Sport's own brands such as 8848, Carnielli, Abc, Dack’s and Best Company.

“The opening of the new store in Parma represents an important milestone for us in the development of Cisalfa Sport in the area, where the brand has been a point of reference for the city's sports enthusiasts for years, gradually building a strong bond with the local community,” commented Ismaele Niero, Cisalfa Sport's sales director. “At Cisalfa Sport, our aim is to be increasingly close to people, offering a complete, high-quality sports range and an engaging experience to all types of customers, meeting the needs of athletes at every level.”

From a technological and environmental perspective, the store is equipped with LED lighting, which reduces consumption by approximately 50% compared with traditional lighting, as well as presence sensors in the warehouse and a centralised remote management system.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.