Action expands in the North and opens two stores in Montebelluna (Treviso) and Monza

The non-food discount chain Action continues its rapid expansion in Italy by announcing two new openings scheduled for Saturday 12 September: a store in Montebelluna, the second in the province of Treviso and the 21th in Veneto, and one in Monza, the third in the province and the 71th in Lombardy.

The Action formula

Customers in both cities will be able to discover the “Action formula”: a selection of 6.000 products of good quality and increasingly sustainable across 14 different product categories (from toys to crafts, from household products to gardening, from DIY to food) at the lowest possible price. Action will introduce 150 new itemsevery week, ensuring an ever-relevant range that meets different needs and preferences. More than two-thirds of all products cost less than 2 euros.

“We are very pleased to be opening two new stores in the cities of Monza and Montebelluna. In just five and a half years, Action has grown rapidly in Italy, bringing its formula to an ever-increasing number of customers throughout the country. The enthusiasm with which we are welcomed, from the North to the recent openings in Sicily, encourages us to continue along this path. Our success is based on a solid format and, above all, on the commitment of our teams,” says Maurizio Oprandi, Action’s general manager in Italy.

Quality and sustainability

Action constantly invests in the quality of its products and in sustainability, actively reducing greenhouse gas emissions from its operations. The initiatives adopted include eliminating gas connections in its stores by the end of 2024 and using LED lighting in all its shops. In addition, clear standards are adopted for supply and procurement.

Products are optimised by reducing theircarbon footprint and improving their circularity. Examples include all Action-branded and generic-brand cotton products, sourced from sustainable sources: 99% within the Better Cotton programme and the remaining 1% as organic cotton. The 100% of the wood used in products comes from sustainably managed forests certified by FSC or PEFC. All cocoa used in Action-branded products is certified Fairtrade from 2022.

The new stores

The new store in Montebelluna, spacious and easily accessible, measures 831 sq m and required the recruitment of a team of 16 new employees. The shop is located on Via Biagi and will open from Saturday 12 September, with the following opening hours: Monday to Saturday from 08:45 to 20:30, and Sunday from 09:00 to 20:00.

The store in Monza, located at the Rondò dei Pini Shopping Centre on Via Lario, has a sales area of 947 sq m. For this opening, the company hired a team of 29 new employees. The store will open from Saturday 12 September, open every day from Monday to Sunday, with continuous opening hours from 09:00 to 20:00.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.