Action celebrates in Bari its 250th store in Italy and the milestone of 6.000 employees

Action is about to reach 250 stores across Italy with the upcoming opening of the new store in the city of Bari, the fifth in the province and the 13th in the Puglia region.

Action Formula

Starting Saturday 19 September, residents of Bari and the surrounding area can enjoy the Action Formula: a selection of 6.000 good-quality products that are increasingly sustainable, from 14 different product categories (from toys to handicrafts, from homeware to gardening, from DIY to food) at the lowest possible price. Every week, Action introduces 150 new products, ensuring a relevant range that meets various needs and preferences. More than two-thirds of all products cost less than 2 euros.

“We are very happy to be opening a new store in the city of Bari. In just five and a half years, Action has grown rapidly in Italy, bringing its formula to an ever-increasing number of customers across the country in response to growing consumer demand. The enthusiasm with which we are welcomed, from the north to our recent openings in Sicily, encourages us to continue along this path. Our success is based on a solid format and, above all, on the commitment of our teams,” says Maurizio Oprandi, general manager of Action in Italy.

The milestone of 6.000 employees in Italy

With the opening of this new store, the company is also celebrating another milestone, reaching 6.000 employees across the country. In Bari, in fact, Action welcomes its 6.000th Italian colleague. Maurizio Oprandi says: “People are at the heart of Action and we are very proud to reach this numerical milestone with today’s opening. Our success is founded on the commitment of our teams; as Action grows, our colleagues grow with us.”

Sustainability
Action is constantly investing in the quality of its products and in sustainability, actively reducing greenhouse gas emissions from its operations. The initiatives adopted include eliminating gas connections in its stores by the end of 2024 and using LED lighting in all stores. In addition, clear standards are adopted for supply and procurement.

Products are optimised by reducing their carbon footprint and improving their circularity. Examples include all Action-branded and unbranded cotton products, sourced from sustainable sources: 99% under the Better Cotton programme and the remaining 1% as organic cotton. 100% of the wood used in our products comes from sustainably managed forests certified by Fsc or Pefc. All cocoa used in Action-branded products has been Fairtrade certified since 2022.

The Bari store

Spacious and easily accessible, the new Bari store measures 1.038 sq m and is located at Via Pacifico Mazzoni. To run the store, the retailer has hired a team of 19 new employees.

On the occasion of this important event, general manager Maurizio Oprandi will be present at the ceremony, and, together with the group, will celebrate the official opening of the 250th Italian store with the traditional ribbon-cutting ceremony and welcome customers into the store. To celebrate this moment, the first 50 customers to cross the store’s threshold will receive a gift card free of charge.

The store will be open every day, from Monday to Sunday, from 09:00 to 21:30.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.