Granterre acquires Pimpernel Wharf and completes phase one of its overseas plan
Granterre acquires Pimpernel Wharf and completes phase one of its overseas plan
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GranTerre Group, with turnover of 1,87 billion euros, of which 600 million is generated abroad, continues its international growth with the acquisition of British company Pimpernel Wharf.
The company, based in Reigate, Surrey, south of London, is specialised in the marketing and distribution of cheese and cured meats.
100% of the share capital changes hands
The transaction was completed by subsidiary Caseifici GranTerre through the acquisition of 100% of the shares.
The deal marks the completion of the first phase of the internationalisation plan, aimed at developing a direct presence in all the main export markets for Italian cheese and cured meats.
Pimpernel Wharf’s portfolio
Pimpernel Wharf (16,9 million pounds in annual turnover, 20 million euros), founded in the 1960s by the Stuart family, focuses mainly on the retail, industrial and foodservice channels.
Parmigiano Reggiano and Grana Padano together account for around 22% of revenues, while cured meats account for 7 per cent. Private-label products account for approximately 30% of sales.
Maurizio Moscatelli
A five-country programme
GranTerre’s overseas plan has given the group a direct presence, through sales subsidiaries, in the United States, where, among other things, it acquired New England Charcuterie through Parmacotto in 2023, as well as in France, Germany and Switzerland and Spain (where, since September 2025, it has held 40% of Hispano Italiana de Charcuteria, while the remaining 60% is owned by Gennaro Auricchio).
Adds Maurizio Moscatelli, chief executive officer of GranTerre Group: “Being present in the main reference markets means being able to develop closer relationships with customers, better understand local dynamics and enhance the quality of our products”.
The GranTerre Group perimeter
One of the leading players in food made in Italy, the Italian giant was created on 1 January 2019 through the merger of two historic companies in Italy’s agri-food sector: Grandi Salumifici Italiani (now Salumifici GranTerre) and Parmareggio (now Caseifici GranTerre).
The group, wholly cooperatively owned and held and controlled by Consorzio Granterre, produces and markets some of Italy’s leading specialities (DOP and IGP) in the cured-meat sector (Prosciutto di Parma, Prosciutto San Daniele, Salame Cacciatore, Speck Alto Adige, Mortadella Bologna and others), matured cheeses (Parmigiano Reggiano, Grana Padano, Pecorino, Asiago, Piave, etc.), butter and ready meals.
The Granterre world includes brands such as Parmareggio, Parmacotto, Casa Modena, Senfter, Agriform, Alcisa, Teneroni, LiberaMente and others.
The industrial footprint comprises 23 production plants in Italy, including the logistics base, 2 in the USA and 6 overseas branches.
The workforce consists of 3.200 employees and associates, while exports reach 74 countries.
THE KEY FIGURES OF THE GRANTERRE GROUP
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
