“Il Fagiolo Rosa” by Melandri Gaudenzio supports LILT

Melandri Gaudenzio presents a special initiative and product for Breast Cancer Prevention Month: “Il Fagiolo Rosa”, under the “Melandri Natura&Salute” brand.

 This project not only celebrates the quality, innovation and tradition that have always characterised the Romagna-based company, but also promotes a message of ethical responsibility through its collaboration with LILT – Italian League for the Fight Against Tumours with the shared aim of raising women's awareness of the importance of cancer prevention, the early diagnosis of breast cancer and healthy, balanced lifestyles. “Il Fagiolo Rosa” is available in a limited-edition pack that will be available for purchase at major large-scale retail outlets in October. For every pack sold, the company will donate 0,20 € to LILT.

Always committed to offering excellent products, Melandri Gaudenziocontinues to stand out for its focus on quality and innovation, offering natural and wholesome foods. Roberta Colla Melandri, General Manager of the company, highlights the importance of the contribution made by women: “Our company believes in women, in their innate strength and their great abilities as workers, mothers, partners and friends. The essentially female composition of our company is the clearest demonstration of this, guaranteeing care and attention, as well as dynamism, taste and passion. The presentation of this project is further proof of how femininity can be translated into creativity.”

The packaging of “Il Fagiolo Rosa” reflects the feminine nature of the project, with a dynamic and versatile design dominated by the colour pink. Tone-on-tone styling characterises the front of the pack, in a play of translucent layers that harmonise the elements, from the background to the bean and the evocative ribbon that enters and exits the format and continues on the back, where, after embracing the bean, it comes to rest in the typical pink ribbon position, a symbol of breast cancer prevention and research. On the front, a transparent window is cut into the image of the bean, allowing the product contained in the doypack to be seen. A QR code provides access to additional information about the project and the collaboration. By contrast with the pink surroundings, the collaboration with LILT is highlighted.

The pink bean (Pink beans), scientifically known as Phaseolus vulgaris, is an exclusive bean variety characterised by its pinkish colour and rounded shape. In addition to its organoleptic properties, such as its delicate flavour and soft texture, the pink bean contains a combination of elements that may promote wellbeing and health: Dietary fibre (25 g/100 g of product), Protein (20 g/100 g of product), Potassium (70,1% NRV – Nutrient Reference Values), Phosphorus (35,8% NRV), Magnesium (32,6% NRV). Regular consumption of pulses (beans), as part of a varied and balanced diet and a healthy, active lifestyle, may help prevent various diseases.

The doypack containing 250 g (5 servings), with a freshness-preserving zip, is practical and modern, designed to keep the product’s properties intact. 

Founded in 1947 by Melandri Gaudenzio, the company is now managed by Roberta Colla Melandri, the founder’s granddaughter, who took over its management in 2005. It is a leader in the import, selection, packaging and marketing of pulses, cereals, soups and oilseeds from conventional and organic agriculture. Its turnover 2023 is approximately 9.000.000 €. The production facility, located in Bagnacavallo (RA), covers an area of 12.500 square metres and employs 21 people. An avant-garde facility built using innovative materials and technologies, it adopts the best solutions for energy efficiency, reducing environmental and landscape impact, and ensuring the safety and health of workers. It houses all the company’s operational departments: from the offices to the sales outlet, from an advanced area dedicated to Research and Development to production in line with the principles and standards of Industry 4.0.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.