“Melandri Gaudenzio’s ‘Pink Bean’ supports LILT”

Melandri Gaudenzio  presents a special initiative and product for Breast Cancer Prevention Month: ‘Pink Bean’, under the ‘Melandri Natura&Salute’ brand.

 This project not only celebrates the quality, innovation and tradition that have always characterised the Romagna-based company, but also promotes a message of ethical responsibility  through collaboration with LILT - Italian League for the Fight against Tumours , with the shared aim of raising women’s awareness of the importance of cancer prevention, early diagnosis of breast cancer and healthy, correct lifestyles. ‘Pink Bean’ is available in a limited-edition pack that will be available for purchase at major large-scale retail outlets in October. For every pack sold, the company will donate 0,20 € to LILT.

Always committed to offering excellent products, Melandri Gaudenzio continues to stand out for its focus on quality and innovation, offering natural and wholesome foods.  Roberta Colla Melandri, the company’s General Manager , highlights the importance of women’s contribution: ‘Our company believes in women, in their innate strength and in their great abilities as workers, mothers, partners and friends. The essentially female composition of the company’s ownership is the clearest demonstration of this, ensuring care and attention, but also dynamism, taste and passion. The presentation of this project is further proof of how femininity can be transformed into creativity’.

The packaging of ‘Pink Bean’ reflects the feminine nature of the project, with a dynamic and versatile design dominated by the colour pink. Tone-on-tone styling characterises the front of the pack, in a play of translucent overlays that harmonise the elements, from the background to the bean and the evocative ribbon that enters and exits the format and continues on the back, where, after embracing the bean, it stops in the typical position of the pink ribbon, a symbol of breast cancer prevention and research. On the front, a transparent window has been created in the image of the bean, through which the product contained in the doypack is visible. A QR code links to additional information about the project and the collaboration. In contrast with the pink setting, the collaboration with LILT is highlighted.

The pink bean (Pink beans), scientifically known as Phaseolus vulgaris, is an exclusive variety of bean characterised by a pinkish colour and a rounded shape. In addition to its organoleptic properties, such as its delicate flavour and soft texture, the pink bean contains a combination of elements that may promote wellbeing and health: Dietary fibre (25 g/100 g of product), Protein (20 g/100 g of product), Potassium (70,1% NRV - Nutrient Reference Values), Phosphorus (35,8% NRV), Magnesium (32,6% NRV). Regular consumption of pulses (beans), as part of a varied and balanced diet and a healthy, active lifestyle, may help prevent various diseases.

The 250 g doypack pack (5 portions), with a freshness-preserving zip, is practical and modern, designed to keep the product’s properties intact. 

Founded in 1947 by Melandri Gaudenzio, the Company is now led by Roberta Colla Melandri, the founder’s granddaughter, who took over management in 2005. It is a leader in the import, selection, packaging and marketing of conventionally and organically farmed pulses, cereals, soups and oilseeds. Turnover 2023 is approximately 9.000.000 €. The production unit, located in Bagnacavallo (RA), covers an area of 12.500 sq m and employs 21 people. A state-of-the-art facility, built using innovative materials and technologies, it adopts the best solutions for energy efficiency, reducing environmental and landscape impact, and worker safety and health, and contains all the operational components: from offices to the point of sale, from an advanced area dedicated to Research and Development to Production in line with the principles and standards of Industry 4.0.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.