PL Magazine invites you to the Marca Awards ceremony 2026

The 2026 marks the beginning of the collaboration between PL Magazine and Marca, BolognaFiere’s trade fair brand that represents the international benchmark for private label.

This alliance between the world of business events and that of specialised publishing creates a new context for enhancing the entire private-label universe.

At the heart of the private-label ecosystem, the Marca Awards are confirmed as one of the most eagerly awaited and prestigious events for retailers, producers and supply-chain partners. Organised in collaboration with PL Magazine – the only magazine entirely dedicated to the world of private label – these awards celebrate excellence in private label, highlighting the innovations, projects and strategies that are shaping the market for fast-moving consumer goods in Italy and Europe.

Following the success of the edition 2025, which saw the participation of approximately 200 companies and 450 nominated products, the Marca Awards are a moment of celebration, but also an opportunity for discussion for those in retail and manufacturing who have chosen to innovate and invest along paths that go beyond price, focusing on creating lasting value for consumers and the sector as a whole.

“The integration with the Marca Awards enables us to broaden our scope,” says Maria Teresa Manuelli, Editorial Director of PL Magazine “by complementing our analysis and information activities with a more active role in promoting innovation and direct dialogue with the entire supply chain. The new format of the Marca Awards, the result of this synergy, celebrates excellence across 360 degrees and is divided into two complementary awards with 14 categories in total. The Best Innovation Product, an evolution of the award formerly known as the International Private Label Selection (Ipls), recognises the frontiers of innovation: sustainability, food and non-food wellbeing, supply-chain transparency and packaging. The Best Copacker Profile, or our PLM Award, recognises industrial excellence through 9 product categories, from grocery to pet care, highlighting those that guarantee the highest standards of production and reliability.”

The Marca Awards – whose awards ceremony will take place on 14 January, at the conclusion of the first day of the event – are therefore not simply awards, but a true observatory of the trajectories shaping the future of private label.

The appointment to discover the winners is at the Marca byBolognaFere fair:

Wednesday 14 January

from 17,30

Marca Trend Area – Service Centre

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.