Unifrigo Gadus launches "Tuffi", the video series exploring the dynamics of the fish market

Unifrigo Gadus has launched "Tuffi, the fish market in depth", the video series produced by the company with the contribution of the Campania Region to explore the market’s economic dynamics, product and processing developments, innovations in sustainability and new consumption models in our market.

“This project interprets the role of the importer as an informed, transparent interlocutor capable of creating value throughout the supply chain,” says Andrea Eminente, Chief Executive Officer of Unifrigo Gadus. “We realised some time ago just how much our market needs a greater flow of information, new spaces for discussion and new issues to reflect on, especially at a time like the one we are living through. For us, Tuffi is a first attempt to play our part as importers, as privileged interpreters, in a sense, of the supply chain.”

The video series, available on the company’s social media channels, will address 10 concrete issues for those who work in the sector every day, with a constant focus on the transformations under way and the opportunities still to be explored.

The first episode? It is no coincidence that it is dedicated to the (enormous) value of imports and the role of the importer. But above all: how beneficial it is for operators in the Italian market to choose importers that are “transparent boxes”, capable of reducing many risks and costs through a constant and serious flow of information.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.