Chupa Chups opens its store at MagicLand for a new brand experience

Chupa Chups has launched a collaboration with MagicLand that takes shape with the opening of the Chupa Chups Store, a space entirely dedicated to the brand along the park’s main avenue.

Conceived as a true brand experience, the store brings the world of Chupa Chups into MagicLand through an immersive and fully themed environment, where colours, graphics and displays guide visitors as they discover the brand’s universe.

At the centre, naturally, is the product: from the most iconic products to a wide selection of pick-and-mix sweets, with the possibility of choosing and creating your own mix. A concept that goes beyond the traditional retail outlet and transforms the moment of purchase into an engaging and fun experience.

The concept and design of the space were conceived and developed by Selection Communication & Design, the in-house agency of the Perfetti Van Melle Group, which has translated Chupa Chups’ identity into a striking, engaging and immediately recognisable experience.

The opening stems from the agreement between MagicLand and Perfetti Van Melle, marking the beginning of a broader collaboration and bringing the Group’s products to MagicLand and MagicSplash, complementing the commercial presence with new opportunities for brand visibility and activation.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.