Rocco Giocattoli launches a new advertising campaign dedicated to three of its leading brands

Rocco Giocattoli has launched a new advertising campaign dedicated to three of its leading brands to showcase a wide selection of products and the new items that will arrive on shelves in time for the Christmas season.

The campaign's on-air action plan, running until mid-December, unfolds through a multichannel strategy that integrates television and digital, with the aim of showcasing a wide selection of products and reaching audiences through complementary touchpoints. The campaign covers a broad assortment capable of catering to different tastes and interests: from the board and skill games of Giocorò, to playsets inspired by the world of Bluey, through to the interactive pets from Little Live Pets.

Giocorò

For Giocorò, the communication highlights the variety of a catalogue designed to turn every moment into an opportunity for shared fun. The spotlight falls on new products such as Lillo Zampillo, a fast-paced and hugely entertaining game for young children, KPop Demon Hunters – The Truth Game, perfect for Huntrix fans, and Save the Cowboy, a reworking of the classic hangman game designed for the whole family. Alongside these are proven cult games such as Occhio alla nonna, Peperito Topino Mangiadito, Pirata Pop Up, Chrono Bomb, E se fossi and many others.

Bluey

Another major highlight is the licensed product line from Bluey, for which Rocco Giocattoli is the master toy distributor. The campaign focuses on new products that expand the play possibilities inspired by television's most famous puppy, star of the acclaimed animated series of the same name: the new Cruise Ship and Car Wash playsets, alongside already-loved products such as the Celebration Home and Supermarket sets and the Bluey plush toy—in short, everything needed to recreate ever-new stories and adventures. The project also involves influencer Costantin Cociurca, known on social media as CociurcaHome.

Little Live Pets

There is also room for another important licence, Little Live Pets, featuring cute interactive plush animals, with products that encourage children to care for their little friends and invent new stories. Featured products include the new My Baby Koala, My Magical Dragon, Ouchies Veterinary Kit and My Walking Pony, alongside My Baby Panda and Ouchies Labrador.

The media strategy

The media strategy unfolds across a broad range of digital channels, including Facebook, Instagram, TikTok and YouTube, as well as campaigns on Amazon Ads and Google Ads. On the television front, the commercials will be scheduled on Nickelodeon, Nick Jr., Cartoonito, Rai Gulp, K2, Boing, Boing Plus, DeA Kids, DeAJunior and Super!, with a varied presence within programming dedicated to children and families. The creative work for the Lillo Zampillo commercial is being handled by Bam Inventive, which also contributed to localising all the other commercials for the Kids lines, while media planning is entrusted to Sembox by Eskimoz on the digital side, and to Bdp Media for television.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.