MediaWorld celebrates 35 years at Lucca Comics & Games 2026 with the Celebration Village

MediaWorld is renewing its presence at Lucca Comics & Games with a project that celebrates a double anniversary: its 35 years in operation and the event's 60 years.

From 28 October to 1° November, at Piazza della Caserma, the pavilion that has hosted the MediaWorld Gaming Village in recent years is changing its look and name to become the MediaWorld Celebration Village: a space designed to celebrate passions, communities and entertainment through a programme packed with events, live formats, gaming, music, cosplay and opportunities to interact with the public.

A special edition that fits into the 2026 theme of Lucca Comics & Games, “Legacy”, and which for MediaWorld is an opportunity to look back at its history while continuing to create new experiences together with the communities.

The MediaWorld Celebration Village pays tribute to the '90 s, the decade when it all began: on 24 October 1991, MediaWorld was founded in Italy. 35 years later, the pavilion at Lucca Comics & Games 2026 is therefore taking on an aesthetic inspired by those years, with colours, music, gaming and pop-culture references, transforming the memory of its origins into an experience to be enjoyed and shared with the public.

“Lucca Comics & Games is one of the places where technology becomes culture, creativity and a shared passion. In the year of our 35th anniversary, the Celebration Village enables us to tell the story of this evolution through an experience that brings together different generations, languages and communities. This is precisely the direction in which MediaWorld continues to evolve: going beyond the product by creating opportunities for encounters and discovery in which technology takes centre stage not only for what it offers, but above all for what it makes possible. A way to celebrate the many firsts we have experienced together and continue to create new ones,” comments Francesco Sodano, marketing director at MediaWorld.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.