Matilde Vicenzi launches “Casa Dolce Casa”, the competition celebrating the pleasure of being together

Matilde Vicenzi has launched “Casa Dolce Casa”, the new competition bringing an experience dedicated to the brand’s values to points of sale from 14 September.

Home is the place where relationships, emotions and small everyday gestures are cherished, which together make every moment special. A family breakfast, an afternoon snack with the children, tea with friends: these are simple occasions, but ones that can create a sense of sharing and memories. It is from these moments that Matilde Vicenzi’s project was born, with the aim of transforming a consumer activity into an opportunity for engagement with the public, strengthening the bond between the brand and its consumers.

The competition

The prize chosen for the “Casa dolce Casa” competition is designed as a natural extension of the creative concept. Every day, it will be possible to win an exclusive set consisting of four personalised cups and saucers bearing the names of the people who make each person’s home unique. Made by Italian artisans, the set was designed to accompany moments of consumption and turn them into memories to cherish, celebrating the value of relationships and sharing.

Taking part is simple: from 14 September, simply purchase a pack of Matilde Vicenzi products, visit the dedicated website and upload the receipt details to find out immediately whether you are among the winners of the instant-win prize. All the information about the “Casa dolce Casa” competition is available on the brand’s website.

The comment

“With ‘Casa dolce Casa’, the brand is renewing its dialogue with consumers and celebrating the home as a space for relationships, affection and moments of sharing, where Matilde Vicenzi products accompany the small rituals of everyday life,” comments Elena Personi Musola, Italy marketing manager at the Vicenzi Group. “Consumers can enjoy an experience that goes beyond the purchase, coming into contact with the brand’s identity through a project capable of transforming a moment of consumption into an opportunity for involvement and participation.”

A project that strengthens the brand’s positioning and conveys its most authentic values, placing the sweetness of sharing and the pleasure of experiencing together the moments that truly make us feel at home at its heart.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.