Gruppo Amadori and Jump relaunch the vodcast that tells the story of Italian basketball like never before

Gruppo Amadori highlights its role as Official Protein Partner of the Lega Basket Serie A (Lba) with the second series of Amadori Protein Talk, in collaboration with the digital agency Jump.

As part of Intersections 2026, the event dedicated to the new frontiers of marketing and communication, Jump presents in an exclusive workshop the editorial entertainment project that has transformed the sports partnership into creative and engaging branded content.

The new series

Following the success of the first season of the Amadori Protein Talk vodcast, which saw Italian basketball players and legends share the key moments of their careers, the workshop will present the second series for the first time, currently in production with the contribution of players competing in Lba and Nba. Once again, the story is led by Carlton Myers, former captain of the Italian national team, and Pierluigi Pardo, sports journalist and commentator.

Scheduled for Thursday 29 October at 15:00, the workshop “Gruppo Amadori and Jump x Lega Basket Serie A: Italian basketball told like never before” will feature Matteo Conti from Gruppo Amadori and Pierluigi Pardo, together with Roberto Davolio, client services director at Jump, and Francesco Grazioso, head of production at Jump.

Jump handled the creative concept and editorial direction for both seasons of Amadori Protein Talk, as well as production coordination and the social media promotion strategy, through to distribution on YouTube, Spotify, Sky Sport and Now and the live experience at the Frecciarossa Final Eight 2026.

The comments

“Amadori Protein Talk was born from the desire to bring our positioning as 'The Italian Protein Company' and our collaboration with Lega Basket Serie A to life in a different way. Together with Jump, we created branded content that is consistent with our communications, while also being innovative for the world of basketball in terms of format and narrative tone,” explains Matteo Conti, central director of strategic marketing at Gruppo Amadori. “We talked about sport, nutrition and health in a natural and credible way, giving a voice first and foremost to the athletes. The audience appreciated the vodcast and we expect excellent results from the second season too, which will continue to promote important cultural messages.”

“With Amadori Protein Talk, we took a sports partnership into an entirely new territory where, thanks to original, high-quality editorial content, we were able to reach not only basketball fans, but also a wider audience interested in wellbeing and nutrition,” adds Roberto Davolio, client services director at Jump. “At Intersections, we explain the origins and evolution of the vodcast, highlighting the importance of shared creativity between company and agency. We also explore the importance of selecting the right contributors and building storytelling capable of combining information and entertainment to enhance a brand such as Amadori.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.